E-commerce Ripped The Jewelry Industry, Slightly Blocking a Gap

Retail market emulation are forcing traditional jewelry retail brand questing change in the position. Zhouda Sheng, Dai Mengde traditional brands lose no period in using the Internet to inflate marketing channels, with the aid of information technology to change the traditional management model. Old line director Mrs Liu Lijun Dai Mengde only pert presentation of the "franchisee stores management systems," "product security retard system" and other information systems, have long been act business in Alibaba, likewise opened Daimeng De antique platinum line Shopping. Zhou Dasheng not only invested in Aveni, 2007, also own e-commerce investment, expand the web marketing channel. E-commerce business, along to Zhou Dasheng pate Debates introduced its online sales is over 1 million yuan.

Change is occurring. E ripped the jewelry industry, slightly blocking a gap.

China's jewelry industry is fulfilling a another story with the United States. Aveni, diamonds, birds, Opel Korea and other Internet jewelers, such as more than 2,000 wild growth springing. Especially in the background of the international financial emergency, China's jewelry industry is full of expectations of electronic trade.

Change continues. Chinese jeweler via IT transformation story is unfolding

Blue Nile's success that traditional jewelers in confusion.

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Shenzhen s peppery in July. Shenzhen Luohu District, this accounted for 70% share of China's jewelry industry, jewelry processing found, and I Journal reporter visited Aveni, Opel Li, Zhou Dasheng other jewelry companies. We look that the sharp reduction in orders from overseas, some jewelry factories coerced to close down, more jewelry factories have a u-turn, open up the domestic market, will shift the retail focus from processing.

Each diamond has a moving anecdote backward it. "Blue Nile founder Vardon says." Mysterious "," a symbol of wealth and reputation ", which is an mean impression of the jewelry industry." Family culture "," hidden rules "," oral accession "and so on, which is a jeweler on the definition of the jewelery industry.

Traditional jewelers want to keep a secret to buyers, Blue Nile will subvert the rules of the game, so that production is fully transparent. Customers tin refer to the heaviness of diamonds, mow, color and lucidness, and other indicators are compared to each diamond.

As early as 2005, Aveni on the demands to be China's Blue Nile. Aveni Xu Wei, vice president,Luxury Fashion Handbags Decorated Filling Big Style, said: "As a second generation jewelry, we have the liability to damage the old institutions of the jewelry industry's detention."

Opel Korea is the use of e-commerce retail sales from the OEM prototype to a typical representative of the brand. European and American brand has been OEM sound Xue Yong, in 2009 with "F2C" (from the plant direct consumer) model of e-commerce started the Opel brand Li.

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Blue Nile United States namely the forerunner of this innovation. With online bargains of diamonds, Blue Nile (Blue Nile) was created only five years, the U.S. jewelry industry has become the eighth largest vocational dealer, profit margins over the nation's number an jewelry fetter Zale Corporation, and after a successful landing NASDAQ to build a B2C e-commerce myths.

With the premier generation of jewelers, depending above information technology and Internet innovation is represented along the blue Nile manifest specifics of the fashionable generation of jewelers. They absence to change the orthodox home jewelry affair culture isolated, non-transparent, non-standard industry unspoken rules.

In the U.S., Blue Nile's diamond sales are almost the first brand in the world diamond Tiffany fairly. Exactly the same diamonds they sell, no only the same clarity and quality, and even buy channels are the same. Blue Nile's diamond ring price, yet only half of Tiffany.